I created the main menu for a game concept I had come up with. In the low-poly open-world game Snowball you play as a polar bear who has to scavenge around the Arctic for decorations to prepare for the upcoming Snowball Celebration! In this menu, I created the assets in Adobe Illustrator and animated them in Adobe After Effects. Snowball is intended to be a mobile game and mobile games need app icons. (The background is not mine)